Christmas is around the corner and finding the perfect gift is never easy – you want something that will last, isn’t extortionately expensive, and the receiver will genuinely like. Yet in a world full of commodities, the risk of buying a gift that gets stored in the back of a wardrobe for years is high. So instead, how about getting a present that has been gifted for centuries?

Gold has always been appreciated due to its luxurious appearance, malleability, and durability, giving it intrinsic value. The Mesopotamians used it as jewelry, the Egyptians used it to honor the dead, and the Romans built temples with it. These days, the precious metal comes as coins, jewelry, bullion, inside electronics, and even dentistry – and whatever its form, it’s known for its superior quality.

As a gift, gold is timeless, and will only grow in value rather than depreciate, as with traditional items. Here’s why.

Gold can protect against uncertain events

Some gifts are purely aesthetic, or become useless in a matter of months. But gold never goes out of style, and what’s more, its value has been historically resilient, even during unstable economic times.

Gold doesn’t lose value when stock markets crash and recessions dig into people’s savings. In fact, studies show that on average, gold prices rise 15 days after a crash. During the 2008 financial crisis, gold prices increased from $681 to $884 per ounce, and it was one of the few markets to close 2011 with a gain.

Impressively, during the 2020 COVID-19 pandemic and recession, gold not only gained value – it reached its highest price ever at over $2,000 per ounce.

So basically, gold is pretty, and practical. And when gifting gold, you’re also helping shield the receiver when other higher-risk forms of money (which are all traditional currencies, like the U.S. dollar) don’t perform well.

Gold is a gift for the future

Because of gold’s ability to hold and increase its value during financial turmoil, it’s a sound way of saving for the future, making it superior to traditional assets like stocks and regular currencies that can be capped or depreciate in value with time.

Gold isn’t susceptible to external factors as with fiat (traditional, national) currencies. For instance, gold isn’t impacted by inflation – when the price of goods goes up but the purchasing power of money goes down. One cause of inflation is that central banks and governments can simply print more money whenever it’s considered necessary. That expands the money supply in the population, so more is spent on consumer goods, and prices are forced up.

When inflation happens, it dilutes the value of your savings. If you put aside $100 per month and the interest rate is 1 percent, but the inflation rate is 2 percent, you net $101 annually but you need $102 to afford the same goods $100 originally bought you. Essentially, you’re losing money.

Fortunately, gold is not impacted by inflation because it exists outside the fiat currency system. So you could gift gold towards someone’s retirement, college fund, their house, or other important life steps: you’d be giving them a much more effective form of saving up money, and a stabler quality of life.

Gold is unique & memorable

When you give a gift, you want it to be special, something that the person will remember you for. Gold has the unique balance of being rare yet attainable.

Gold is suitable for any person, at any time – and like any great gift, will be treasured for years to come.